China’s Social Media Evolution

Six months ago Ogilvy’s China social media team created an info graphic to show some of the local platforms thriving in place of the major international equivalents.

Since then, new social media platforms have become relevant – on both sides of the Great Firewall – and so the team reworked the info graphic. They have also widened the scope to include more platforms within some of the categories.

Major changes include:

Three new categories: professional social networks, which may become more important with LinkedIn’s China future still uncertain, mobile chat, and online music.

Grouping’s Chinese platform: Although just launched, if their planned investment is anything to go by and they get over some of their initial obstacles, Group On China is likely to become a major player in the next few months.

Quota: Although different to Yahoo Answers, which it replaced, Quota is now the Q&A platform everybody is talking about. On the China side we have included its direct equivalent, Zhou, as well as Baidu Zhidao and Tianya Wenda, which are more like Yahoo Answers.

More Tencent: This Chinese internet giant has been given a lot more face than last time, with the addition of their microblog and the highly populated but relatively inactive Qzone.

Making graphics like this is, of course, far from an exact science. Many of the changes are debatable and the Chinese equivalents also have very different features from their equivalents. Inevitably, there is also the difficulty relating to category crossovers.

Suggestions welcomed in the comments!

One Mind Blowing Interview

Interviewer : Tell me about yourself.
Candidate: I am Rameshwar Kulkarni. I did my Tele Communication engineering from Baban Rao Dhole-Patil Institute of Technology.
Interviewer : BabanRao Dhole-Patil Institute of Technology? I had never heard of this college before!
Candidate : Great! Even I had not heard of it before getting an admission into it..
What happened is – due to cricket world cup I scored badly! in 12th.I was getting a paid seat in a good college. But my father said (I prefer to call him ‘baap’) – “I can not invest so much of money”.(The baap actually said – “I will never waste so much of money on you”). So I had to join this college. Frankly speaking this name – BabanRao Dhole-Patil, can at the most be related to a Shetakari Mahavidyalaya
Interviewer: ok, ok. It seems you have taken 6 years to complete your engineering.
Candidate : Actually I tried my best to finish it in 4 years. But you know, these cricket matches and football world cup, and tennis tournaments. It is difficult to concentrate. So I flunked in 2nd and 3rd year. So in all I took 4 + 2 = 7 years.
Interviewer: But 4+2 is 6.
Candidate: Oh, is it ? You know I always had KT in maths. But I will try to keep this in mind. 4+2 is 6, good, thanks. These cricket matches really affect exams a lot.. I think they should ban it .
Interviewer : Good to know that you want cricket matches to be banned.
Candidate : No, no… I am talking about Exams!!
Interviewer: Ok, What is your biggest achievement in life?
Candidate : Obviously, completing my Engineering. My mom never thought I would complete it . In fact, when I flunked in 3rd year, she was looking for a job for me in BEST (Bus
corporation in Maharashtra ) through some relative.
Interviewer : Do you have any plans of higher study?
Candidate: he he he.. Are you kidding? Completing ‘lower’ education it self was so much of pain!!
Interviewer : Let’s talk about technical stuff. On which platforms have you worked?
Candidate : Well, I work at SEEPZ, so you can say Andheri is my current platforms. Earlier I was at Vashi center. So Vashi was my platform then. As you can see I have experience of different platforms! (Vashi and Andheri are the places in Mumbai)
Interviewer : And which languages have you used?
Candidate : Marathi, Hindi, English. By the way, I can keep quiet in German, French, Russian and many other languages.
Interviewer: Why VC is better than VB?
Candidate : It is a common sense – C comes after B. So VC is a higher version than VB. I heard very soon they are coming up w it h a new language VD!
Interviewer: Do you know anything about Assembly Language?
Candidate: Well, I have not heard of it . But I guess, this is the language our ministers and MPs use in assembly.
Interviewer : What is your general project experience?
Candidate : My general experience about projects is – most of the times they are in pipeline!
Interviewer: Can you tell me about your current job?
Candidate: Sure, Currently I am working for Bata Info Tech ltd. Since joining BIL, I am on Bench. Before joining BIL, I used to think that Bench was software like Windows.
Interviewer : Do you have any project management experience?
Candidate: No, but I guess it shouldn’t be difficult. I know Word and Excel. I can talk a lot. I know how to dial for International phone call and use speaker facility. And very important – I know few words like – ‘Showstoppers ‘ , ‘hot fixes’, ‘SEI-CMM’, ‘quality’, ‘version control’, ‘deadlines’ , ‘Customer Satisfaction’ etc. Also I can blame others for my mistakes!
Interviewer: What are your expectations from our company?
Candidate : Not much.
1. I should at least get 40,000 in hand..
2. I would like to work on a live EJB project. But it should not have deadlines. I personally feel that pressure affects natural talent.
3. I believe in flexi-timings.
4. Dress Code is against basic freedom, so I would like to wear t-shirt and jeans.
5. We must have sat-sun off. I will suggest Wednesday off also, so as to avoid breakdown due to overwork.
6. I would like to go abroad 3 times a year on short term preferably 1-2 months) assignments. Personally I prefer US, Australia and Europe. But considering the fact that there are Olympics coming up in China in the current year, I don’t mind going there in that period. As you can see I am modest and don’t have many expectations. So can I assume my selection?
Interviewer : he he he ha ha ha. Thanks for your interest in our organization. In fact I was never entertained so much before. Welcome to INFOSYS.

The fellow was appointed in a newly created section ‘Stress Management’ in the HRD of Infosys.

Facebook Addiction : How to overcome this syndrome ?

How to know You are Facebook Addict?

1. You are late for meetings because you are on Facebook
If you ever late for a meeting or an appointment because you were checking your updates on Facebook or watching a related video on YouTube then you know you are addicted. This is classic addict behavior. It is time to get help.
2. You think about it when you are offline
I have several friends who struggle to get to sleep because they are thinking about the latest game or wondering how their website statistics are looking. If you do this then it could be a sign that you are heading towards a problem.
3. Your friends and family comment on your excessive internet use
When other people around you start to notice that you have a problem it is generally a pretty accurate indicator that you are losing it. If your mates, coworkers or family members have made comments about how much you use the net then you need to read the rest of this post.
4. You check your accounts from your Blackberry
A Blackberry is designed as a business tool. It is supposed to allow you to check your important emails and work materials without having to be in the office. It is not for checking Facebook or MySpace updates while you are having dinner with me. That is just not on. If you use your Blackberry for monitoring your social media accounts then you need help.
5. You get stressed when a Facebook “friend” doesn’t add you
Have you ever noticed yourself getting stressed over something that has happened on Facebook or MySpace? Do you ever feel like your online life is more real than your offline life? If you have been stressed about what rapper you turned out as or what magic egg someone sent you then it is time to open your eyes.
If answer of 3Questions of this is yes SO,You are Facebook Addict?


How to treat yourself from Facebook Addiction?

1. Admit that you have a problem
I want you to take a deep breath and then repeat after me. Seriously, repeat this out a loud – even if you are in your office or an internet cafe.“I have an internet addiction problem.”
2. Write down exactly how much time you spend on each site
this task is more difficult than you might think. Usually we have a work window open, a Facebook window open and then maybe some windows with our favorite blogs waiting for them to update. What you need to do is close the windows and only open them once you have written down the time. Then when you close the window you need to write the time down again. At the end of the day add up how much time you have been on your chosen site and record it in a little book.
3. Give yourself a set time of the day to visit
We need to realize that spending time on these sites is not a bad thing. Done in the right amounts it can be a lot of fun and even quite healthy. However, if you start to notice that your law school assignment is still not done because you have been watching Tom Cruise’s Scientology rant on Youtube all night then it has gone beyond a joke.
4. Turn off email notifications
Email notifications are like little red devils coming to sit on your shoulder and begging you to come back and visit Facebook. Turn them off. You don’t need to be notified every time someone sends you a message.
5. Meditate as soon as the thought arises
One of the most powerful ways to beat Facebook Syndrome is to look directly at the tempting thought as soon as it arises in your mind. You do not need to judge it or try to push it out – just look at it. The thought might arise as a worrying thought that begs you to check your updates so you don’t offend anyone. Or it might appear as a carefree thought saying that one quick look won’t hurt. Whatever it arises as the meditation is to just look at it. When you can do that the power of the thought will be drained well and truly.
6. Get off the computer
Really… do you need to spend that much time on the computer? Honestly ask yourself that. Instead of getting home, pouring a beer and sitting in front of the computer to check your updates you could go for a walk, hit the gym or go and see a movie. There is so much more to do in life than watch your hatching egg grow. Really there is.
7. Write down what you used to do before Facebook
Something that can be really useful to do is write down a list of things that you used to do before you got addicted to Facebook or Myspace. For example, some people might write, “I used to meet girls”.
7. Write down what you used to do before Facebook
Something that can be really useful to do is write down a list of things that you used to do before you got addicted to Facebook or Myspace. For example, some people might write, “I used to meet girls”.
Try and reconnect with what you used to do before these sites became such a big part of your life. Some of you will be quite surprised at how much you now do not do because you are spending so much time on the internet. You may also notice that around the same time your waistline suddenly got bigger…
8. Block the sites the REAL way
Your computer allows you to block certain sites. Sure, you can unblock them straight away if you wanted to but the more barriers you put in your way the better. However, if you want to seriously block these sites from your computer you can do it the REAL way:
Click START and then select RUN. In that box type notepad c:\WINDOWS\system32\drivers\etc\hosts. A neat little Notepad will appear with a bunch of computer jargon on it. Scroll down to the last line of that code and type After that Facebook will never show up on your PC again. You can substitute the domain for any other domain that you do not want to view.