30-story building built in 15 days in China*** Construction time lapse *View Fullscreen*


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China’s Social Media Evolution


Six months ago Ogilvy’s China social media team created an info graphic to show some of the local platforms thriving in place of the major international equivalents.

Since then, new social media platforms have become relevant – on both sides of the Great Firewall – and so the team reworked the info graphic. They have also widened the scope to include more platforms within some of the categories.

Major changes include:

Three new categories: professional social networks, which may become more important with LinkedIn’s China future still uncertain, mobile chat, and online music.

Grouping’s Chinese platform: Although just launched, if their planned investment is anything to go by and they get over some of their initial obstacles, Group On China is likely to become a major player in the next few months.

Quota: Although different to Yahoo Answers, which it replaced, Quota is now the Q&A platform everybody is talking about. On the China side we have included its direct equivalent, Zhou, as well as Baidu Zhidao and Tianya Wenda, which are more like Yahoo Answers.

More Tencent: This Chinese internet giant has been given a lot more face than last time, with the addition of their microblog and the highly populated but relatively inactive Qzone.

Making graphics like this is, of course, far from an exact science. Many of the changes are debatable and the Chinese equivalents also have very different features from their equivalents. Inevitably, there is also the difficulty relating to category crossovers.

Suggestions welcomed in the comments!

Giant baby from China: Lu Zhihao


March 31, 2011 9:03 PM GMT

Lu Zhihao is a 4 year old boy living in Guangdong in China.

Lu Zhihao weighs 62kg (136lbs) and is 1.1m tall (3.6 feet).

His parents took him to many hospitals to find out the reason for his obesity, however, the doctors don’t know exactly how the boy was able to put on so much weight.

The toddler, who was born underweight at 5.7 pounds, has surprised pediatricians with his incredible hunger and rapid weight gain. Even though his parent tried to encourage him to exercise, he refuses to do so.

Lu Zhihao, 4, kicks a ball at a basketball court in Foshan, Guangdong province March 28, 2011. Lu, who is 1.1m tall and weighs 62 kg, put on weight dramatically since his appetite grew when he was 3 months old. His worried parents took him to several hospitals, but the reason for his obesity remains unknown, though it is possibly due to his dietary habit, according to local media. Picture taken March 28, 2011.

Lu Zhihao, 4, shows his empty rice bowl to his teacher during lunch time at a kindergarten in Foshan, Guangdong province March 29, 2011. Lu, who is 1.1m tall and weighs 62 kg, put on weight dramatically since his appetite grew when he was 3 months old. His worried parents took him to several hospitals, but the reason for his obesity remains unknown, though it is possibly due to his dietary habit, according to local media. Picture taken March 29, 2011.

Lu Zhihao, 4, takes a nap at a kindergarten in Foshan, Guangdong province March 29, 2011. Lu, who is 1.1m tall and weighs 62 kg, put on weight dramatically since his appetite grew when he was 3 months old. His worried parents took him to several hospitals, but the reason for his obesity remains unknown, though it is possibly due to his dietary habit, according to local media. Picture taken March 29, 2011.  This Picture was my favorite picture, he is so cute.

Lu Zhihao (C), 4, walks with his parents on a street in Foshan, Guangdong province March 29, 2011. Lu, who is 1.1m tall and weighs 62 kg, put on weight dramatically since his appetite grew when he was 3 months old. His worried parents took him to several hospitals, but the reason for his obesity remains unknown, though it is possibly due to his dietary habit, according to local media. Picture taken March 29, 2011.

Lu Zhihao sleeps during a noon break at a kindergarten in Foshan.

Lu Zhihao stands up from his mother’s lap outside his house in Foshan.

Lu Zhihao plays with other children at a kindergarten in Foshan.

Lu Zhihao takes a shower with the help of his mother at his house in Foshan.